Do you ever wish that branding and marketing were… easier?

Maybe less time-consuming. Maybe less tiring. Maybe less… marketinguese and overwhelming.

I made it my mission to simplify and share the branding and marketing strategies specifically for solopreneurs.

Let’s face it. We don’t have unlimited time nor resources to spend hours and days trying to understand complex theories that largely have been tried and tested in corporate settings & big brand environments.

We need to know what works for US. Small businesses. One-person businesses. Freelancers. Solopreneurs. Brave entrepreneurial people, who set off on the journey of following their passions, who are determined to do something different than climbing a corporate ladder (is that even a thing anymore these days?). Who don’t settle for what’s ordinary.

We need solutions. And we need them now.

The free guide I designed specifically for solopreneurs is a first step towards fulfilling my mission.

I distil the information you need to successfully build and run your solo business and serve it in bite-sized parts so that you can save SO MUCH time scouring the internet for information & then overwhelming your nervous system with multiple decisions at any one time – “do I need this?”, “does this apply to me?”, “how do I translate this theory to my business?”.

This guide will help you prepare the basics of your new brand – or revise the “old” one – this is the groundwork you need for your actual fancy, designed marketing materials & pieces of content to work.

With this workbook, you can:

• Prepare your ideal client avatars
• Define brand values
• Decide on the tone of voice of your communications
• Define your unique selling points
• And brainstorm your new brand name (eek! 🤩)

I included things you need to know to get started and complete those exercises without overwhelming you with theories.

However. This doesn’t mean that this will take 10 minutes of your time and your brand will be ready forever.

It will probably take a bit more.

It will take some brainstorming.

And some internal work.

But this is the groundwork you need. Trust me.

Content creation, website design and any other kind of marketing material will become a hell of a lot easier once you have those basics figured out, ready and at hand.

So without further ado… get your copy and start building your solopreneurial brand today!

And let me know how it went 🤩

Until the next one,

Meg x